Agency Storefront Rebrand

Created standardized branding packages for American Family Insurance’s agency storefront locations across the country. Having a standardized design package kept costs low and made for a cohesive look across storefront locations.

Locations in AZ, IN, OR, NV, WA, WI.

Role–

Art Direction, concepting, design, pre-press setup for large-format printers, and installation guides. Coordinated with interior designers, marketing, site managers, print production team and installation companies. Type of artwork installations were determined based on the property, owned vs leased. If short term lease, I designed pieces that were easy to take down.

Result–

The rebrand not only updated the spaces, but reinforced brand messaging and provided a spatial experience, with a lasting positive impression of the brand to consumers.

Materials–

Wall vinyl, sintra, wrapped canvas, satin poster paper, brushed aluminum foam core, acrylic